How Smaller Stores Compete Around Black Friday

Posted at: 11/12/2012 5:02 PM
Updated at: 11/12/2012 5:26 PM
By: Brianna Long

(ABC 6 NEWS) -- Believe it or not, Thanksgiving is already next week. And of course that means Black Friday is just around the corner as well.

It's that one day of the year that brings out the best and the worst of holiday shoppers.

"When I worked retail for many many years I loved working Black Friday. People come in, they're energized, they're excited," said shopper Judy Havelick.

With all of the big stores competing for business on Black Friday, there are always good deals on hot items. We wanted to see what that meant for smaller, locally owned stores. We checked in with Kirsten Dodds, the manager at ABC Toy Zone in Rochester.

"Black Friday here has never been as big of a deal as it is for other major retailers," said Dodds.

It's hard for them to compete with stores like Toys 'R Us, and Target.

"We absolutely cannot. But that's part of why we're a specialty store. We don't carry a lot of the same products," said Dodds.

That, and a loyal customer base that likes to keep their money local.

"I like shopping here. I have bought dolls here, I have bought puzzles here," said shopper DeeDee Odell.

"I like to support the smaller stores, locally. I like the business here to stay here," added Havelick.

Dodds says that while she may not bring in the crowds like those other stores, she's also glad she won't have scenes full of fighting, and greedy shoppers.

"I'm glad that we don't have that chaos here because we're a family friendly store. We like it to be a little more relaxed here," said Dodds.

Another way some local businesses compete with Black Friday is with Whiteout Wednesday. Several businesses in Rochester are offering special deals and coupons on the Wednesday right before Thanksgiving.