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Super Bowl Halftime Show Has Minnesota Ties

Posted at: 02/03/2013 2:27 PM
Updated at: 02/03/2013 7:29 PM
By: Kaitlin Stevens

The 2013 Super Bowl Halftime Show had some Minnesota ties. A local business created the costume pattern for the black leotards worn by Beyonce's dancers.

"A lot of time was spent going back and forth on design decisions, changes being made last minute, etc", said executive director of Brainerd's Just for Kix, Cindy Clough.

Last year, Alexandra Clough of Just for Kix provided sample drawings and bids for the Madonna show. Clough designed patterns from drawings she was given. Someone else was ultimately chosen to design those costumes.

This year, they got the gig.

The Just for Kix staff was turned on to this opportunity though Kristen Patterson Terry, says Clough. She worked on the Just for Kix dance camp staff as an intern. She made some connections after working in the office and gives the staff a heads up when opportunities arise.

Clough says the opportunity to design for the Super Bowl gets their name out there and is good for business.

"The fact that two of our dance staff are dancing at the event is great for us. The two dancers, Ali and Brittney, got to meet with the choreographer, learn from different people and different styles and that will enhance their work and style. To be a great teacher, performer and choreographer the more exposure you have the better you are.  So that is great for Just For Kix," said Clough.

Just for Kix supplied, but did not design, the shoes for the halftime show. The dancers had to practice in stilettos prior to the performance to get familiar with dancing in the high heeled, ballroom type shoes.