Target Launches New Marketing Program Named Cartwheel

Posted at: 05/08/2013 5:24 PM
Updated at: 05/08/2013 7:27 PM
By: Tim Sherno

Target launched a new on-line marketing program Wednesday called Cartwheel.

The online app is a collaboration between Target and social media website Facebook.

Target spokesperson Eddie Baeb describes the program as a blend of media and merchandising, "It's a digital savings program, so it's available both online, on your desktop and on your mobile phone."

A customer signs-up for the program through their Facebook account, and has the option at that point of how much of their buying history they are willing to share, and with whom.

Target says they won't share personal information with vendors, but will provide vendors with data generated from participating in the program.

Professor David Vang from the University of St. Thomas says online marketing programs like Cartwheel will be more common as merchants seek new more accurate ways to reach customers.

Vang says merchants will rely less on demographic information, and instead use personal information provided by a customer or a friend of a customer, “If I have can get someone who has a Facebook page, I will assume their friends have the same interests. I find out who your friends are and I can potentially offer them deals and drive traffic to my store.”