Updated at: 07/24/2013 10:36 AM
By WILL LESTER
"The Center Holds: Obama and His Enemies" (Simon & Schuster), by Jonathan Alter
After sailing through two presidential elections by comfortable margins, President Barack Obama finds himself bogged down just six months into his second term.
His administration is fending off attacks on multiple fronts, including delays rolling out his signature health care plan, Internal Revenue Service practices, efforts to overhaul the immigration system and the National Security Agency’s intelligence-gathering techniques.
Jonathan Alter’s book, "The Center Holds: Obama and His Enemies," about the 2012 election offers some valuable insights into why this master campaigner finds the job of president more challenging than running for office. And he casts the 2012 election as more than a choice between two candidates; it’s a choice about what kind of nation voters prefer.
Alter’s viewpoint is sympathetic, and he clearly identifies Obama’s mix of shortcomings and skills as president while writing about his brilliant campaigning and the cutting-edge campaign team he put together.
He writes of his fascination with "the paradox of a man who succeeds so spectacularly at a profession he often dislikes. He is missing the schmooze gene that is standard equipment for people in politics." And he notes Obama’s missed opportunities, including his failure to respond quickly enough to developing problems and his failure to pivot quickly back to the economy after his health care plan passed. And his administration is heavily dependent on the president himself to make the case for his programs, Alter notes.
Alter looks at the long list of Obama’s "enemies" who opposed his re-election and have blocked much of his agenda.
He examines the rise of the tea party, which he describes as "best understood as a loosely organized collection of several hundred tiny groups connected mostly by websites and social media." That group develops into a powerful political force that successfully blocked much of Obama’s strategy for the early part of his presidency.
With an array of dedicated and powerful foes and a limping economy, Obama and his team were able to return in 2012 to the field they know best _ campaigning.
And the Obama team understood the potential of a new element of campaigning, first introduced on a large scale by Howard Dean in 2004 and used with some effectiveness by Obama in 2008 _ digital campaigning, Alter writes. By 2012, the time was ripe to take full advantage of the digital tools. The Obama team "was loaded with geeks who knew what Facebook could do before Facebook did."
The skillful wooing of a key demographic group _ Hispanics _ proved pivotal. The Obama campaign combined shrewd policy decisions like a decision to give young Hispanics a chance to avoid deportation with careful targeting of Hispanic voters through a media campaign that was largely off the radar, Alter writes.
He recounts the GOP struggles such as the Republican National Convention with its messaging problems and the unauthorized video of Mitt Romney’s speech at a fundraising dinner about "the 47 percent who will vote for the president no matter what," who believe they are victims. Alter wrote that the bartender who made the video was offended by how Romney treated the caterers and by Romney’s comments about a Chinese sweatshop and this affected his determination to make it public.
Alter cites Obama’s combination of a skilled campaign team, effective use of digital technology, targeting of Hispanic voters and strokes of good fortune with an uptick in the employment numbers late and an earlier Supreme Court decision upholding of a law known as "Obamacare" leading Obama to a convincing election win.
The re-election victory assured that "a set of values that had been part of the American consensus since at least the New Deal would remain in place," Alter writes. "The country’s defense of that social contract had been tested and it held, and the consequences of the voters’ decision would play out for years."
Will Lester, a political writer for The Associated Press for a dozen years, is an editor in the AP’s Washington bureau.
Follow Will Lester on Twitter at http://Twitter.com/wjlester
(Copyright 2013 by The Associated Press. All Rights Reserved.)