Vikings Game in London is Win for Franchise, Loss for Some Local Business

Posted at: 09/24/2013 5:21 PM
Updated at: 09/24/2013 11:18 PM
By: Naomi Pescovitz

The Minnesota Vikings are overseas preparing for their big Sunday game in London against the Pittsburgh Steelers.

Though the matchup will be played at London's Wembley Stadium, it is considered a home game. Team management also calls the game a "trade mission."

"The decision to participate in the International Series was not about an opportunity for higher revenue; it was about highlighting and growing the Vikings brand on an international stage and bringing exceptional exposure to Minnesota's business community and tourism industry," Vikings Director of Corporate Communications Jeff Anderson said in an email.

According to the Vikings, the NFL receives game day revenue for the game in London. The Vikings will be reimbursed for travel costs. The team will also be paid as they would for an average home game, though they did not release a dollar figure.

"There's lots of money to be made by the league, lots of great exposure for the teams that are playing in this and lots of ways to make additional dollars," said Bill Robertson, Sports Communications and Marketing Consultant for Tunheim in Minneapolis.

New gear sporting the London matchup is for sale and new ticket buyers are joining the market overseas.

"This will come back many fold over for the Vikings in years to come," Robertson said.

But at Crooked Pint Ale House, Owner Amy Cocchiarella, is thinking about the days to come.

"It's upsetting," Cocchiarella said.

Crooked Pint Ale House is in the Metrodome's backyard. A typical home game day serves up $17,000 for the restaurant and a packed house.

"On a Sunday game day than pretty much any other event that we can have during the year. It's huge for us and we really depend on it," Cocchiarella said.

With only 6 regular season games left at the Metrodome and a rough start to the season already, Cocchiarella says every game counts.

"The fans are ready to go and I feel like they are already disappointed, and it hurts business for us. It hurts everybody," Cocchiarella said.