Candy Crush Becoming A Costly Addiction

Posted at: 10/18/2013 4:32 PM

Photo: Courtesy MGN Online

(ABC 6 News) -- It's one of the most popular games on the Internet, but for some, Candy Crush saga is becoming a costly addiction especially for women.

45 million people play Candy Crush each month, and the creators say women ages 25-55 are their most loyal customers.

The game app is free to download, basically you're given five lives per game but you can pay to purchase additional ones.

With over 400 levels some players are indulging on all that candy, and draining their wallets and social habits.

"I was on vacation in Cancun and I'd find myself leaving the pool to go back to the room and I would sit there and i'd be playing Candy Crush trying to get to the next level, says Denise D'andrea.

The game sensation is a sweet deal for the creators.

They are reeling in as much as $636,000 each day for a total of $231 million per year.