Isleta Pueblo dumping Hard Rock name

Posted at: 11/07/2012 10:44 PM
Updated at: 11/08/2012 12:53 AM
By: Joe Vigil, KOB Eyewitness News

The Hard Rock name will soon be history at the casino and hotel on Isleta Pueblo.

After less than three years, pueblo leaders have decided to cut ties and no longer use the well-known Hard Rock name.

The pueblo has spent millions on the right to use the name. Millions were also spent to update the look of the casino and hotel.

"The whole overtone of Hard Rock just didn't seem to fit right into this community," said Hard Rock Casino and Hotel C.E.O. Pam Gallegos.

In an October pueblo newsletter, pueblo officials said the owner of the franchise did not live up to a contract agreement to provide marketing, management training and services. The newsletter also said the pueblo was trying to reduce a $1,000,000 Hard Rock franchise payment, due at the end of 2012, to $750,000.

In the latest newsletter, pueblo officials said that with any business venture sometimes the risks pay off, other times they fail. "Unfortunately, the latter is true in this case," states the newsletter. The name of the Hard Rock Pavilion, where concerts are held just south of Albuquerque, will also be changed.