Posted at: 11/13/2012 6:03 PM
Updated at: 11/13/2012 6:13 PM
By: Jill Galus, KOB Eyewitness News
Victoria's Secret is at the forefront of criticism from Native Americans across the country, as well as in New Mexico.
This comes after one of the company's lingerie models wore what looked like a traditional headdress for the taping of next month's televised fashion show.
Photos of the model's Native American style get-up have stirred up thousands of comments - from super sexy to downright offensive - all over the internet.
The VS Fashion Show is often referred to as the "sexiest night on television," as the super models flaunt it all.
A photograph released after last week's taping of the event has some Native Americans outraged.
"Why are you appropriating our history, our culture and using it for commercial means?" Navajo Tazbah McCullah said.
Depicting a lingerie model in a floor-length headdress, adorned with traditional turquoise jewelry, and suede fringe over leopard panties and a bra is pure ignorance, McCullah said.
Historically, headdresses symbolize honor and respect, and depending on the tribe, are worn in ceremonial dances by men.
"I wouldn't want my granddaughters thinking that that's okay to do this, to use anybody's culture to make a buck," McCullah said.
At first glance to some, the model's beauty is blinding.
"No, I'm not offended, actually, I think it looks pretty nice," one man said.
But with another look, most said, they see both sides.
"That could be offensive to somebody I guess," another woman said.
"I think that should be respected. There are many other things she can wear," another woman said.
After the overwhelming response from Native Americans across the country, Victoria's Secret released this statement: "We sincerely apologize as we absolutely had no intention to offend anyone."
"They've been educated, and if they don't do it again, then the point has been made," McCullah said.
Victoria's Secret also made it clear on their Facebook page, "Out of respect, we will not be including the Native American outfit in any broadcast, marketing materials nor in any other way."
The fashion show airs on Tuesday, December 4.