Posted at: 11/14/2012 2:26 PM
By: The Associated Press
RICHMOND, Va. (AP) - A New Mexico cigarette maker is funding a national recycling program to reward do-gooders for cleaning up tobacco waste.
Santa Fe Natural Tobacco Co., the maker of Natural American Spirit cigarettes, is teaming up with TerraCycle Inc. for the program.
The waste will be turned into pellets used to make items such as plastic shipping pallets, railroad ties and park benches.
The cost of the company's sponsorship that will be officially announced Thursday was not disclosed.
Through the Cigarette Waste Brigade program, organizations as well as people over the age of 21 can collect cigarette waste and send them to TerraCycle through a prepaid shipping label.
Once received, participants will get credits that will be donated to the nonprofit Keep America Beautiful.
Santa Fe Natural Tobacco Co. is a subsidiary of Reynolds American Inc.
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