'New Mexico True' campaign has 3-to-1 return

Posted at: 12/19/2012 4:00 PM
Updated at: 12/19/2012 10:19 PM
By: Danielle Todesco, KOB Eyewitness News 4

The New Mexico Tourism Department said their latest campaign has tripled its return on their investment.

Back in April, they hired a Texas firm to do the work on the "New Mexico True" campaign.  It cost around $1.2 million dollars and the Department says they have seen $3.6 million dollars returned in state and local taxes.

KOB Eyewitness News 4 spoke to some people in Old Town who agree that it worked, but others said tourism is still down.

"If we market New Mexico, people will come.  We have a great product," owner of the Bottger Mansion Bed & Breakfast Steve Hiatt said.

"It's pretty slow.  Old Town is pretty slow and I've worked here on and off since 2003 in Old Town and this is the slowest that I've seen it," Cora Romo, who works in Old Town, said.

Monique Jacobson from the Tourism Department is asking the State to double its budget for next year to $5 million dollars.  Jacobson said she hopes to expand their campaign into Chicago and parts of California.