New ads hope to lure tourists to ABQ

Posted at: 04/22/2013 6:43 PM
Updated at: 04/22/2013 6:45 PM
By: Stuart Dyson, KOB Eyewitness News 4

Albuquerque is looking for more tourists – and they’re using the city’s film-friendly reputation to rope them in.

New ads from the Albuquerque Convention and Visitors Bureau have a movie review theme – the idea that Albuquerque is a show you just cannot afford to miss, that you don’t want to even think about not coming to Albuquerque.

What do the tourists themselves have to say? We took to the scenic streets of Old Town to ask how they would advertise Albuquerque.

“Nice weather and nice people and lack of rain probably,” said California tourist Dorothy Bruemmer. “A lack of fog. The people here are nice.”

“Oh, always being sunny and the food is great and the people are nice,” said Sally Sanford, visiting from New Hampshire.” I think that would be it, yeah.”

“I think you would certainly have to focus on the Native American culture,” said Ohio tourist Fred Brown. “But the rest of the history of New Mexico is intriguing to me.”

The new “showbiz” ads will run in Arizona, Texas, Colorado, California, Oregon and Washington. The price tag for the ad campaign is about $500,000. The money comes from the one percent “hospitality fee” that guests pay at Albuquerque hotels.