Posted at: 06/14/2013 10:12 PM
By: Erica Zucco, KOB Eyewitness News 4
This Saturday, the city will host the season’s first “Summerfest.” It’s a night of free music and a way to spotlight nearby businesses. For years, it’s been held in downtown and Nob Hill, but this weekend the Northeast Heights gets a shot.
Murphy’s Pizza is one of the nearby businesses getting ready for the rush.
“Out there will be about 7-10,000 people, so we’re making about 300 pizzas per store,” manager Sellah Kyambalesa said.
They’ve wanted an event like Summerfest in the Northeast Heights and now they’re getting one.
“In the past Summerfest used to just be downtown,” event organizer Bree Ortiz said. “With this administration we have been kind of going out into the community and different parts of town to give everybody little parts of the event.”
Free music and a beer garden headline the night, but nearby restaurants will dish out eats and a nearby salon is giving free massages.
“A lot of people are familiar with Nob Hill, downtown,” Mark Pardo Salon’s Daryl Ray said, “Now we're pushing it back towards the mountain, to the heights. I'm glad we're coming together and getting the community involved.”
It’s a chance to draw downtown residents uptown and open the eyes of those driving by.
“We're kind of hidden in the corner,” Kyambalesa said. “So if people see us out there they'll know we are a part of the La Cueva Town Center.”
It’s a business boost for the neighborhood through easy access to customers.
“They'll be able to come and say ‘oh where are you guys’ and we'll just say up the street,” Kyambalesa said.