New Mexico Bowl brings boost to ABQ economy

Posted at: 12/21/2013 8:31 PM
Updated at: 12/21/2013 8:37 PM
By: Jen Samp, KOB Eyewitness News 4 and Staff

It is one of Albuquerque’s busiest weekends.

The Gildan New Mexico Bowl brings in big crowds—all who eat, shop and fill Albuquerque hotels.

It all means good news for the city’s economy.

When it comes to the Gildan New Mexico Bowl it is the more the merrier.

State legislative shows the economic impact of the New Mexico Bowl in the area is over $2.5 million.

“I think it’s going to be great for the economy, hotels, restaurants things like that. It should be nice,” local Kathy Pyones said.

Fans are spending—in fact, state studies project the fans will spend $5.7 million in Bernalillo County alone.

One Fort Collins couple says they are ready to explore the city.

“We were planning on the Rams winning but that didn't happen so we are going to find a warm place,” said the tourist.

That warm place could be at Firenze’s where the owner, Felica Meyer, is hoping that foot traffic will end up at her pizzeria.

She says the bowl has always brought new found fans through her doors.

”We have made many fans, first timers by coming in and tasting the pizza,” Meyer said.

Ask the locals and they will tell you it is the hospitality and of course our cuisine that will keep visitors coming back.

“Oh naturally on everything, you come to New Mexico you have to get green chili,” said a group of Albuquerque locals.

Part of what make the bowl game so important to Albuquerque's economy is that it gets nationally televised coverage.

This means Albuquerque’s landscape, culture and weather are seen across the country.