Martinez campaign ads begin to air

Posted at: 04/08/2014 5:29 PM
Updated at: 04/08/2014 5:32 PM
By: Stuart Dyson, KOB Eyewitness News 4

It’s like the first flower of spring. The first political ad of the election year is on the TV airwaves – the first of many many more that will only be blown away by the cold winds of November – after Election Day.

Gov. Susana Martinez is the first candidate with an ad on the air, even though she doesn’t have any opposition in the Republican primary.

“They’re airing it now in order to get in front of some of the criticism that they’re likely to face in the coming months,” said UNM Political Science Prof. Tim Krebs. “They’re definitely trying to establish a record of achievement for the governor.”

“Largest deficit ever – gone,” the ad proclaims. “Bipartisan jobs package.”

“Her record hasn’t produced much in the way of job growth at all, and all our neighboring states have,” Krebs said. “Notice that in this spot she talks about a bipartisan jobs package. She’s trying to lay blame on the democrats right there in the first spot, so it’s a very crafty little piece.”

It is a positive ad, one minute long, with biographical material and a finale that reverberates.

“There’s more to do but I believe in New Mexico, and that tomorrow will be better than today,” Martinez says in the ad. Then the narrator intones, “She’s our governor – Susana Martinez.”

Will we be hearing that kind of punchline material in this campaign? Bet the ranch on it!

Meanwhile the five Democrats running for governor in their party’s primary will be trying to tear Martinez down – while beating each other up at the same time.