Skincare line developed for babies

Posted at: 04/15/2014 9:12 AM
By: Jennifer Leslie, WXIA


Photo: WXIA

ATLANTA (WXIA) -- Atlanta dermatologist Dr. Amy Kim has stepped into a whole new line of work.

Along with her medical practice, she's developed a line of skincare products for babies.

She came up with the idea even before her own children were born and spent years doing research and clinical testing to create Baby Pibu, which means skin in Korean.

Dr. Kim says what makes her line of products different than others is most are scent free and made just for tender baby skin.

They also come with detailed instructions to educate parents about infant skin care.

Dr. Kim says she got the idea after seeing a serious jump in the number of young children with exema.