ABC's 'Day of Giving'

Updated: 11/05/2012 7:53 AM KSTP.com By: Leslie Dyste

Following the Disney Company’s $2 million donation announcement for Hurricane Sandy relief, Disney/ABC Television Group announced that Nov. 5 would be named “Day of Giving.”

For the “Day of Giving,” programming spanning News, Daytime, Primetime and Late Night will air encouraging viewers to help those impacted by Hurricane Sandy.

Here are ways you can help:

“The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families,” Anne Sweeney, co-chair of Disney Media Networks and president, Disney-ABC Television Group, said.

“This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving,’” Sweeney said. "I’m incredibly proud of the team and all of our programs for this amazing response.”

“Good Morning America” will start the “Day of Giving” by dedicating the entire 8 a.m. hour to raising money for Sandy Relief efforts.  ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.

The torch will pass to “LIVE with Kelly and Michael,” where the show will integrate “Day of Giving” messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).

The ladies of “The View” will discuss the “Day of Giving” and encourage their audience to donate to the American Red Cross relief efforts, and “The Chew” will do the same.

“Katie,” which designated the entire hour Oct. 31 to Hurricane Sandy, will take up the mantle of the “Day of Giving” and engage her viewers in these relief efforts as well.

The ABC-owned stations and local ABC affiliates will integrate “Day of Giving” messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.

“World News with Diane Sawyer” will participate with messaging around “Day of Giving” and the continuing impact of the storm.

“Dancing with the Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging.

“Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy.

“Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the “Day of Giving” Monday with special messaging and calls to action for his viewers.

Of the $2 million donation from The Walt Disney Company Foundation, $1 million will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will help organizations working on rebuilding efforts. 

In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.

ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.

Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms.

American Red Cross PSAs have been running on ABC-owned stations and affiliates throughout the country since Tuesday.

In addition, American Red Cross online banner ads have been on abc.com and abcnews.com.