Black Friday Extended to Black Thursday

Updated: 11/13/2012 12:59 PM By: Chris Egert

A big announcement come from the Target company -- they'll be opening doors to holiday shoppers at 9 p.m. Thanksgiving night.

Black Friday, is now – Thursday.

KSTP got a rare interview with Target brass about the decision-- and some employee push-back.

Target employees have a petition on asking the company to let them stay home and be with their families this Thanksgiving:

Company Senior VP Brian Everett says no one will be forced to work -- and that most employees, and customers are genuinely excited for Thursday.

Everett told us, “It is not a decision we took lightly, we put a lot of time and consideration into it, and we continue to hear from guests that they'd like the option to shop earlier."

The cold hard facts are: people still aren’t spending money like they were before the recession.

At the Fridley Target, shopper Chelsey Grandstrand explained, “It's been hard for everyone in my family to buy gifts, so we've decided to make them instead."

About 150,000 people have signed the petition on protesting the early open, but Everett said, “Overall it has been very positive - our team has been overwhelmingly supportive of the decision and we've tried to be very accommodating and flexible."

As for what you'll find in the store on Thanksgiving night - lots of doorbuster deals to go along with holiday promotions the company has already put in place. Like putting these little "QR" codes on top items so you can scan, research, order, even ship your presents right there in the aisle using Target's free Wi-Fi.

Target will now match the price of competitors: Walmart, Toys r Us, Best Buy, and with some restrictions.

Some customers may say there's too much holiday too early -- but Michal Yang and her friends are pumped.

When we told her about the early opening on Thanksgiving, Yang beamed, “Oh shoot! – I didn't know that but -- wow, I'm gonna be here!"