Consumers Shop Local on 'Small Business Saturday'

Updated: 11/24/2012 6:49 PM By: Scott Theisen

On Black Friday it was all about the big retailers, but today consumers were encouraged to shop local and home-grown for Small Business Saturday.

The campaign was created as a marketing ploy two years ago. Since then, it has kept growing.

Surveys show about two-thirds of consumers said they would patronize small businesses this year, compared to about 44 percent last year.

They planned to spend an average of about $100 each.