Posted at: 12/20/2012 9:49 AM
Updated at: 12/20/2012 10:22 PM
By: Brittany Falkers
Like many, Brooke Sayles wants to look her best this holiday season. So, this year, the top of her Christmas list isn't jewelry, chocolates, or even the latest tech gadget. It's a boost to her self-image and like millions of men and women she decided to give Botox a try.
"I just think it's that time of year when people are looking to look their best. Especially if your seeing people you haven't seen in a long time," Sayles said, "I know I run into a lot of people from high school that are out and about. So, it's just a good time of the year to look your best."
Sayles had, of course, heard about these types of non-invasive procedures before. That's because she says it's not taboo to talk about anymore.
"I had a couple friends who had told me they had had it. So, they suggested it to me and it sounded great," she said.
It's not just Sayles hopping on the plastic surgery band wagon this time of year. St. Luke's board certified plastic surgeon, Dr. Wade Kubat, says he sees a flux of patients just before those holiday parties hit.
"They're interested in looking their best and that's not only a new hairstyle or new clothing, but also maybe a little bit of rejuvenation," he said.
Kubat says non-surgical procedures, such as Botox and Juvederm, take little time to recover. Which makes these injections and fillers very popular this time of year.
"People have a busy schedule and therefore they do not like to have a lot of downtime," he said.
The clinic typically sees a busy period in the weeks after Thanksgiving and near the end of the year. However, he recommends scheduling non-invasive procedures 10 to 14 days before a social event.
There are a range of procedures and prices. So, Kubat says it's important to have a conversation with your doctor about what's best for you.
"the whole idea is to talk with your patients, see what they really are wanting for their goals," Kubat said, "and then really determine what is the biggest bang for the buck."
For Sayles, she says the procedure was all about kicking her self-confidence up a notch. "I just feel better about myself. More confidant," she said. And Dr. Kubat agrees. These types of procedures are all about boosting self-image and confidence.
"They (patients) are running around getting gifts for their family members, cooking and all the other activities. But this is a time for them to do an improvement for themselves," he says.
So, whether you are looking for a big change or a subtle difference, Sayles says it should really be all about making yourself feel better about you.
"It's just something positive. We all worry about the effects of aging," she said, "I feel like it was more for myself, than anything."
The increasing popularity isn't just at St. Luke's hospital in Duluth. In 2011, more than 12 million cosmetic minimally-invasive procedures were performed nationally. That is up 123 percent from 11 years ago, according to figures from the American Society of Plastic Surgeons.
The folks at St. Luke's also say it's not just a boost in clients that they see this time of year, gift card sales go up too.