Posted at: 01/11/2013 4:49 PM
By: CANDICE CHOI, AP Food Industry Writer
NEW YORK (AP) - Taco Bell is testing a new value menu that could put it in more direct competition with the Dollar Menu at McDonald's.
The Mexican-fast-food chain is testing a "$1 Cravings Menu" in two markets that lists nine items, including three new offerings. If successful it would replace the chain's current value menu, called "Why Pay More," with items priced at 89 cents and 99 cents. The $2 "meal deals" on the "Why Pay More" menu are not offered on the new menu.
Chris Brandt, vice president of marketing for Taco Bell, said the tests began in October and will continue for at least another couple of months before a decision is made on whether to roll out the menu more widely.
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