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Critical, Long-Overdue BlackBerry Makeover Arrives

Posted at: 01/30/2013 10:21 AM
By: ROB GILLIES, Associated Press

TORONTO (AP) - Research In Motion is changing its name to BlackBerry as it rolls out a new version of the smartphone after lengthy delays that saw the company fall behind its rivals in the mobile computing market.

RIM CEO Thorsten Heins announced the company's new name Wednesday in New York before unveiling a long-awaited line-up of BlackBerrys that will run on a redesigned operating system.

With the name change, the Canadian company's stock will now trade under the ticker symbol "BBRY" on the Nasdaq Stock Market.

The company's shares fell 45 cents, or nearly 3 percent, to $15.21 in early afternoon trading.

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