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Ask about Aspirin Campaign in Hibbing

Posted at: 02/14/2013 4:51 PM
Updated at: 02/14/2013 5:45 PM

Tim Harkonen of Hibbing has taken a baby aspirin each day for about eight years. "I heard it can help with heart disease, and I have a family history of it. So I asked my doctor, and he said I was a good candidate," he said on Thursday.

Now the health care providers in Hibbing, along with the University of Minnesota and other health organizations, are in phase two of a public awareness campaign about the importance of aspirin.

There are billboards up in town, promoting the Ask About Aspirin website, and the ads will also be in other types of media and online.

"It doesn't work for everyone. But we want people to understand the value. And to ask their doctors if it's right for them," said Dr. James Hartert, Senior VP and Chief Medical Officer of Fairview Range Health Services. "Science has proven that aspirin can help prevent heart attacks and strokes, the leading cause of death in both men and women in the United States."

This is the second phase of the campaign, and the first one did show results. More people ended up asking about aspirin. So after this second phase, the groups will look at the results and use the information to possibly launch a state-wide campaign.

"It's innovative and it's creative. It's the new way that health care providers can take the public health approach to get better results for people's health," Dr. Hartert added.

As for Harkonen, he said, "If I can extend my life and keep my health after I've retired, I'm going to do it. Because I really am enjoying the retirement."