Salsa Business Heats up at the Home Show

Posted at: 04/06/2013 6:28 PM
Updated at: 04/06/2013 10:36 PM
By: Travis Dill

Small business partnerships grew at the Arrowhead Home and Builders Show at the DECC this weekend.

The home show is a great place to start a home improvement wish list, but surprisingly ghost pepper salsa was the product drawing a crowd on Saturday.

Kim Pearson is the owner and cook for St. Croix Farms, the company behind the hot salsa. She started the business as a side job just a few months ago. Pearson said it does not leave her much time to sell her products.

“I would love to do it full-time, and find outlets here locally. It's actually happened faster than I was anticipating because of the interaction at the home and garden show,” Pearson said.

She said bumping into other small businesses helped out. Steven Sorensen owns the Food Service Marketplace in Superior. He tried the salsa and soon it will hit the shelves in his shop.

“We are going to start handling that product in the store, and help her expand her area of coverage. And hopefully it benefits both of us,” Sorensen said.

Pearson said the partnership is good for business and she has to look into expanding her company.

“I just gotta hire more people to work with me because right now I'm the only one that makes the product, and I'll need some help,” Pearson said.

The Food Service Marketplace opened at the Mariner Mall just over a year ago. Sorensen said small businesses teaming up like this makes the local economy stronger.