Posted at: 02/18/2014 4:34 PM
A Duluth radio station has dropped Metallica and Aerosmith for Lorde and Colbie Caillat.
The new format at KDAL-FM (95.7) mixes together current light pop hits with favorites from the past several decades. Known in the radio industry as Adult Contemporary, the format has been absent from Twin Ports airwaves for several years. KDAL-FM had carried Adult Contemporary from the 1980's until 2006.
The station's website lists Katy Perry, Billy Joel, Daughtry, Maroon 5, and Adele as some of its core artists.
KDAL-FM's new format displaces a mix of Rock hits under the name "Rock 96." The station is one of six owned by Midwest Communications in the Twin Ports, and KDAL-FM's format change marks the end of more than 17 years of Rock formats offered by Midwest and its predecessors. KDAL-FM had switched to Rock in 2010 after former Midwest Classic Rock station KHQG (102.5 FM) switched to Top 40 hits as KDWZ.
Midwest Communications is based in Wausau and also owns Country music station KTCO (98.9 FM), Talk stations KDAL (610 AM) and WDSM (710 AM), and Big Band/Oldies outlet WGEE (970 AM). The stations' studios are located in the Technology Village in downtown Duluth.