SentrySafe to invest $10-million in Rochester-based manufacturing

Posted at: 11/08/2012 2:50 PM
Updated at: 11/08/2012 5:53 PM
By: Berkeley Brean

A local company is going against the grain. They're shutting down their plant in China and reinventing millions into the plant in East Rochester.

The company called Sentry Safe is closing its China operation and investing $10 million into its plant in East Rochester. Sentry Safe makes fire proof and water proof safes.

The CEO say they're closing in China because it's getting too expensive to operate in Asia with its growing middle class and growing wages. They made gun safes there and it was a drag on their balance sheet.

The decision is good news for the 400 people that work here. It's as close to a guarantee that their jobs will be around for a while, but still a difficult decision for Jim Brush, a third generation CEO.

Jim Brush, Sentry Safe CEO, said, “Iit was a very hard decision. We've got 200 people in China that are Sentry employees and that's never easy. But it was easy in that we have to invest in our core products here. That is our best opportunity. And this was precluding us from doing that. “

The millions will be used to develop new products with new tools and machines. Jim Brush said they're not going to increase employment. But this investment will keep the jobs that are already there.