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Thanksgiving Day dinner questions? Ask Wegmans on Twitter

Posted at: 11/20/2012 5:35 PM
Updated at: 11/20/2012 6:53 PM
By: Ray Levato

Do you have questions about your Thanksgiving Day dinner? Now you can ask Wegmans on Social Media.

If you use Twitter, you know what a “tweet is.  But before you sit down to eat the big bird, you may want to talk to an expert about cooking it.

News10NBC was in the menu development kitchen at Wegmans Tuesday. It's also the location of one of their cooking schools. But you don't have to go there in person to get your questions answered about cooking that turkey for Thanksgiving.

While customers are busy shopping for their Thanksgiving turkey and all the trimmings downstairs at the Pittsford Wegmans, upstairs Courtney and Chef Mark are busy answering customers questions about cooking that bird on Twitter.

This is the second year that Wegmans has been using Twitter to connect with customers and they say the response has mushroomed.Wegmans Internet Marketing Coordinator Courtney Briggs handles the Twitter chores while Chef Mark Makovec, a graduate of the New England Culinary Institute  shares his expertise in 140 characters or less.

Courtney Briggs, Internet Marketing Coordinator, said, “I read them off to Chef Mark. He shares his knowledge. If needed, we'll link back to a video or a recipe on www.wegmans.com and we'll get it down to 140 characters and send it back to the customers.”

Chef Mark said, “Walking around the stores, we also get questions from customers. If I walk into the opposite end of the store, I'm always asked questions. We'll here's a chance to have a chef available anytime you want.”

Briggs said, “Twitter might be a specialized social media tool, but it's really just another way to talk to a customer. It's the same experience you would have walking up to a chef in the store. This might be a little abbreviated to get to that 140 characters, but it's still two people connecting together, just in a new way.”

So what's been one of the more unusual questions Chef Mark has had to answer.

Chef Mark said, “One of the more unusual ones, somebody prefers bacon so they wanted to know how to wrap a whole turkey in bacon either inside or out. I've never done it before although I love bacon. So I said, alright, put a little wave on the top. I'm worried about it getting a bit too crispy though.”

Wegmans decided to use Twitter after being flooded with hundreds of calls and emails. If you have a question for Wegmans, tweet it to @Wegmans using the #Turkey911 hashtag.

The Twitter Q&A will also be featured on the homepage of wegmans.com for anyone who would like to follow along.