Posted at: 11/23/2012 9:39 PM
Updated at: 11/23/2012 11:38 PM
While Friday is a big sales day for major retailers, Saturday is all about those local, small shops. Shoppers are of course looking for deals, but they are also looking to support their community. News10NBC spoke to small business owners and managers about what Small Business Saturday. They say they are ready for the rush.
"We are prepared as we can be," says Daniel Jacken, operation manager of Parkleigh. "The store is stocked full as it can be with product right now. We have guys working out in the parking lot that are helping get in and out of park spaces because it gets a little crazy out here."
This is the third year stores have participated in Small Business Saturday. In 2010, American Express started the movement to encourage consumers to spend their money at local shops instead of big box retailers and the movement has caught on since then.
Retailers say it is a big day for them and the sales combined with the holiday weekend bring a lot of traffic through their doors. Jacken expects hundreds of shoppers to pass through their location on Park Avenue. He says that spot has a role in the traffic the store will get on Saturday.
"For us I think it is really important because there are so many great, little shops," says Jacken. "It is kind of fun because as customer are coming down the avenue, they've collected bags from each of the stores."
Different things is exactly what the owner of A Step Apart says is the draw to her store. She says her unique scarves and jewelry attract shoppers. They are having sales all weekend in honor of Black Friday and Small Business Saturday.
The deals and the location aren't the only appeal for shoppers. They say after all the craziness of Black Friday it is nice to head into those smaller stores.
"They aren't as crowed as the malls are, they are just full of people," says shopper Lee Parks. "You go to get something and someone grabs it out of your hands, but when you come into smaller businesses it's so much nicer."