Posted at: 01/03/2013 5:20 AM
Updated at: 01/03/2013 6:21 AM
Dunkin Donuts and the American Red Cross are kicking off the sixth annual "Give a Pint, Get a Pound" campaign Thursday.
The campaign encourages Rochester residents to donate blood during the month of January, which is nationally recognized as Blood Donor month.
During the month, people who donate blood at any American Red Cross blood drive in the greater Rochester area, will receive a coupon for a free pound of Dunkin Donuts coffee.
A Rochester-area resident who is the son of a blood recipient will help launch this year's campaign by speaking about his experience and the importance of donating blood at 10 a.m. at the Dunkin Donuts located on Scottsville Road.
The American Red Cross says about every two seconds, someone in America needs blood and one donation can save three lives.
To make an appointment to donate blood, click here.