Could placing nutrition labels on prepared foods at Wegmans cost you more?

Posted at: 02/07/2013 4:56 PM
Updated at: 02/07/2013 5:26 PM
By: Ray Levato

Do you look at nutrition labels on the food you buy? Have you noticed them on some of the prepared foods and salad bars at supermarkets too? Well the government could require them soon and experts say that could raise the price you pay.

President Obama's Affordable Health Care Act has a directive to the Food and Drug Administration -- come up with new, nutrition rules affecting unpackaged, prepared foods.

So will it cost you more at the food bar for wings? That's the question we put to Wegmans.
Registered Dietician Jane Andrews showed us what Wegmans is already doing to share nutrition information with customers. She's in charge of nutrition and product labeling. Most foods have the calorie count already stated.

Ray Levato: “How much will all this labeling add to the price is what I think consumers want to know?”
Jane Andrews: “That's a great question. In fact, we've already been doing this for the past ten years. We see this as a cost of doing business. If you want to serve customers who care about health, you'll provide nutrition information because they ask.”

So no added cost to you and Wegmans offers more information on-line and on a brand new app for your mobile device. Andrews said, “Sixty-percent of our customers have a mobile device. They're using it and they want nutrition information. This is a best kept secret. We haven't told our customers that it's here yet. You're telling them now.”

Customers say they like this new information.

Jaytaya Duncan said, “Think it's awesome for us to be able to know the calories we're putting in our bodies so doctors know our nutrition. So it's a good idea they did that and we're not wondering.”

Andrews says CEO Danny Wegman has lead the way when it comes to providing nutrition information because of the obesity problem.

Danny Wegman: “I think we need a culture of health everywhere. But we have to start at home and have that culture right in this area, and I'm sure we can lick the problem.
Ray Levato: “Do you think that labeling will help in that regard as people become more knowledgeable.”
Wegman: “Absolutely, I think when people see whether it's calories, whether it's sodium or fat, they can begin to think about what they consume.”

Wegman told News10NBC he wants Rochester and the Finger Lakes to set a goal to be the healthiest area in America and his company is sharing what Wegmans is doing with other companies.

Click here to download the Wegmans app