Thrifty apologizes but won't honor free one-day rental offer

Posted at: 06/18/2013 6:25 AM

It happens from time to time on the Internet: a company mistakenly posts an offer that's too good to be true and ends up being flooded by consumers looking to cash in on the error.

Thrifty Car Rental is the latest to run into that problem. But it won't take the financial fall for the mistake. It says it won't make good on an offer for a free one-day rental.

The company, owned by Hertz, says the free, one-day rental was meant for a select group of top customers who already had rented extensively from Thrifty. But it was mistakenly sent to those who simply had signed up to get emails from the company.

Thrifty says it's sorry for but won't honor the free rental to those other than those who were supposed to get it.