Posted at: 07/03/2013 6:50 AM
This Fourth of July, USA Today reports the most patriotic brand in America is Jeep.
Brand Keys, a New York-based branding research firm, surveyed 4,500 consumers. The firm found people have a deep patriotic connection with Jeep as it has come to symbolize the rugged American spirit.
Jeep beat out nearly 200 other famous brand names. Hershey's and Coca-Cola tied for second. Levi Strauss and Walt Disney tied for third.