Posted at: 07/18/2013 6:33 AM
By: Associated Press
KFC is tossing out the bones and the quaint image of founder Col. Harland Sanders as it gets ready to test a slightly more upmarket restaurant.
The fried chicken chain says it's opening a location called "KFC eleven" early next month near its headquarters in Louisville, Ky. that will serve flatbread sandwiches, rice bowls, salads and only boneless pieces of its Original Recipe chicken.
The restaurant's exterior won't feature Sanders, whose likeness has long been front-and-center at traditional KFC locations.
The opening is a reflection of the challenges traditional fast-food chains as consumers head to places such as Chipotle, where they feel they get higher-quality food.