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Intuit chooses finalists for Super Bowl ad contest

Posted at: 11/11/2013 7:01 AM
By: Associated Press



Small businesses that produce dog treats, toys, eggs and compost are vying for a chance to have a commercial during the Super Bowl.
    
The four companies are finalists in a competition held by software maker Intuit, which will pay millions of dollars to give the winner a 30-second spot in the game Feb. 2. They were selected by Intuit's 8,000 employees.
    
The winner will be chosen in a vote open to anyone who visits the competition website: www.smallbusinessbiggame.com through Dec. 1.
    
The finalists are Barley Labs, of Durham, N.C., which makes dog treats out of barley; GoldieBlox, based in Oakland, Calif., maker of construction toys aimed at girls; Locally Laid Egg Co., a Duluth, Minn., egg producer and POOP - Natural Dairy Compost, a Nampa, Idaho, fertilizer maker.
The new Arctic Edge exhibit will be more than 1 ½ acres in size and will replicate the snowy, frozen climate of the Arctic Circle. Two large exhibits will house polar bears. Other enclosures will feature arctic wolf, bald eagle and Canadian lynx.
    
There will be two large saltwater pools with underwater viewing so visitors can watch the bears swim and play.