Posted at: 11/21/2012 11:42 AM
Updated at: 11/21/2012 5:38 PM
By: John McLoughlin
Chef Art Ginsburg, better known as Mr. Food, has died.
The Troy native got his television start on NewsChannel 13 before moving to WRGB.
He enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good."
He was diagnosed with pancreatic cancer just over a year ago.
Ginsburg died at his home in Florida today. He was 81 years old.
Art Ginsburg was a delightful person, on camera, and in real life as well.
He started his mister food segments at NewsChannel 13 in the mid-seventies, long before Emeril and the rest of the celebrity chefs ever stood before a TV camera.
Ginsburg started out as a butcher, then a caterer, then doing little cooking segments on TV, showing viewers how to cook simple meals
The mister food segments got picked up by 200 stations nationwide and he moved his empire to Florida.
Bob English directed the Mister Food segments for fifteen years.
English says Ginsburg told him that he made more money than he knew what to do with.
Ginsburg appeared on shows like Conan O'Brien, but was content to be a minor celebrity.
His wife, Ethel and their three children were all involved in the business built on 90-second segments with his very famous tagline.